We were very excited when we found out that Swensen's will be opening its first branch in the Philippines at SM Mall of Asia on Sep 15, 2011. As part of the three days pre-launching we were grateful to be invited on Sep 14 along with other media publications like manila bulletin and Kira Marquez as an avid swensen's fan blogger.
Swensen's ice cream originally started by Earle Swensen in San Francisco in 1948 popularizing the motto "Good as Father Used to make". A brief history can be read here http://en.wikipedia.org/wiki/Swensen's .
The people behind swensen's brand in the Philippines were Mr. Chito & Lizzie Guerrero who also owned the well-known restaurant "The Old Spaghetti House & Grilla Bar and Grill". As what we've learned the family were ice cream lovers themselves and decided to bring swensen's here in the Philippines for Filipinos to taste the premium ice cream and have the ultimate sundae experience. It was also led by company's team Tina Hernandez - group operations manager and Jb Bolaños - group marketing manager. They were also enthusiastically joined by the team from Thailand during the launching.
If bars have baristas, swensen's have fountain boys who were in-charged in making gorgeous sundaes.
Some of its key staff were even trained for couple of months in their headquarters in Thailand to provide techniques in creating quality ice cream which was made from finest natural ingredients to have the perfect blend, texture and taste of a creamy, smooth and delicious premium ice cream that everyone could enjoy from young to young-at-heart oldies. It's also possible to select your favorite ice cream scoop flavors and toppings from fruits, chocolates, nuts, sprinkles and wafer. And talking about ice cream, health is another thing that comes to mind but needless to say that they even offer light and sugar free variants for health conscious ice cream lovers.
The swensen's ice cream is beautifully created not only for the eyes to be mesmerized but also for the taste buds to be indulged in an ultimate sundae experience. Once you've tasted it you'd be looking and craving for more. It's like an art delicately and perfectly crafted as a masterpiece. It's an ultimate sundae experience that shouldn't be missed!
From the sundaes to its facilities and interior design it was patterned with other branches in Asia to embody its signature and iconic items such as the single red rose in a glass of water for its table decor, the cutely designed service water glass, the vintage looking ceiling lamp, the lovely wall décors, the red-white color theme that gives cheerful atmosphere and friendly ambiance suitable to everyone. It's a good place for family bonding, for hanging out with friends or even just to chillax and enjoy a glass of delicious sundae.
After their first outlet at SM Mall of Asia they're planning to open two more branches at East Wood and SM South Mall before the year ends. We wish you more power and God bless!